One man’s death is a tragedy, a million deaths is a statistic.
If I look at the masses, I will never act. If I look at the individual, I will.
The phenomenon of people being more inclined to help individuals in need, particularly people with a face we can see and a story to tell, than to help large masses of people is called the identifiable victim effect.
To learn more about this effect, check out Dan Ariely’s course on Behavioural Economics on Coursera for free.
Till next time, dream economics.